Massive Window Graphic Welcomes G20 to Seoul | Avery Dennison | Graphics

Massive Window Graphic Welcomes G20 to Seoul

Seoul Korea Giant Building Graphic

To celebrate Seoul hosting the G20 Leaders Summit in November 2010 and welcome delegates, the World Trade Center Seoul decided to wrap its iconic Trade Tower with impressive building graphics. The 55-storey Trade Tower is one of Korea’s tallest buildings and an instantly recognizable landmark of the Seoul cityscape. It is adjacent to the World Trade Centre’s COEX Convention & Exhibition Center, which was the main venue for the meeting of global leaders.

Trade Tower wanted a building graphics solution that would be very striking, with sharp colors, and yet that would not impact its tenants. Avery perforated one-way vision window film (MPI 3709 PWF) proved to be ideal, presenting a vivid, eye-catching exterior graphic that was invisible to those inside the building. 

Trade Tower’s first graphics wrapping experience was a great success and we can expect to see more stunning graphics advertising on this spectacular building in the future. 

Click here for more information on MPI 3709 PWF.