Avery Dennison® and Siser® partner to revolutionise the creative industry with precision crafting solutions

New Solutions to Elevate Creativity and Craftsmanship in Australia and New Zealand

Melbourne, Australia, October 20, 2023 –  A global leader in pressure sensitive adhesive films, Avery Dennison Graphics Solutions, is partnering with Siser®,  a leader in the world of personalisation and customisation through their premium heat-transfer products, to empower crafters across Australia and New Zealand with cutting-edge pressure-sensitive film products designed to expand crafting possibilities.

“The partnership between Avery Dennison and Siser is an exciting collaboration,” said Jordan Leach, Business Director, Graphics Solutions, Australia and New Zealand and ASEAN, Avery Dennison. “The combination of Siser’s consumer-focused expertise and our leadership in innovation and material science has created a new set of best-in-class products for the vibrant crafting community. We are proud to see Siser introduce these innovative, high-quality and industry-leading products to creative professionals and crafters across ANZ for the first time.”

This partnership is Avery Dennison's inaugural foray into the crafting industry. The Australia and New Zealand region is the first in Asia Pacific to offer the new Siser® by Avery Dennison brand, which leverages Avery Dennison’s technology leadership in pressure sensitive vinyl (PSV) and Siser's expertise in consumer crafting and heat-transfer vinyl. Crafters can harness its potential to create unique gifts and execute DIY projects suitable for indoor and outdoor environments.

Product lines under the Siser® by Avery Dennison brand include the remarkable EasyPSV® Starling™ range and the dazzling EasyPSV® Glitter collection. Crafted with precision, the EasyPSV® Starling™ range features 57 solid colours in both gloss and matte finishes, while the EasyPSV® Glitter range boasts 17 stunning glitter colours. These offerings give crafters and creative professionals an expansive pallet to manifest their artistic visions.

Some of the remarkable features that set EasyPSV® apart are its ease of use, versatility and durability. The range offers industry-leading ease of weeding1 and precise conversion on plotters. It will adhere strongly to a wide range of materials, as well as being dishwasher safe for up to 80 washes2. This sets an industry standard for resilience even in the face of frequent use. 

Crafting professionals can learn where to procure these groundbreaking crafting solutions by visiting the following website: https://siseranz.com/

For more product information please visit;


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labelling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labelling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.  

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs, and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.


Media contact

Crystal Bian
Avery Dennison


1 Weeding performance claims based on Avery Dennison internal testing of EasyPSV® Starling by Avery Dennison calendered film against other leading manufacturers’ calendered films. Testing was completed with various coloured films. Weeding performance may vary by colour.

2 Dishwasher safe claims based on Avery Dennison internal testing of EasyPSV® Starling by Avery Dennison calendered film. Dishwasher safe claims up to 80 washes; top rack; heat dry; on glass, porcelain, and stainless steel. Testing was completed with various fonts. Dishwasher safe performance may vary by font.