Avery Dennison launches MPI 2924 Easy Apply™ and upgrades its Digital Print Portfolio in Australia, New Zealand and India

MPI 2924 Easy Apply™ is a matte calendared vinyl film designed to deliver high-quality digital print performance, making it perfect for various applications, including outdoor and indoor signage, advertising, and fleet graphics. This film comes with the Easy Apply adhesive technology, making it simple to eliminate bubbles and wrinkles during application.

Sydney, Australia, 6 Jun 2023: Avery Dennison Graphics Solutions has announced the launch of the new MPI 2924 Easy Apply™, an enhanced matte finish calendared vinyl film to upgrade their digital print portfolio. The Avery Dennison MPI 2924 Easy Apply™ delivers high-quality digital print performance and is perfect for outdoor and indoor signage, advertising, and even fleet vehicles with flat surfaces or simple curves. It delivers exceptional value for applications with intermediate durability requirements. It is also compatible with the previously launched overlaminate DOL 2980 and provides customers with a complete solution for their digital printing needs.

"We continuously strive to enhance and elevate our portfolio, empowering our customers to optimise their operations and achieve outstanding results," stated Matthew Francis, Product Manager at Avery Dennison Graphics Solutions, ANZ. He further emphasised, "The introduction of the Avery Dennison MPI 2924 Easy Apply™ is a clear testament to our unwavering commitment towards progressive refinement of our product portfolio and delivering high-quality solutions to our esteemed customers consistently." 

Equipped with the Easy Apply™ adhesive technology, it is easy to eliminate bubbles and wrinkles during the application of this film. The permanent grey adhesive also provides extensive coverage, making it an ideal choice for businesses looking for a reliable and efficient solution for their printing needs. The Avery Dennison MPI 2924 Easy Apply™ is compatible with different printing platforms such as Latex, Eco-Solvent, and UV and is an excellent choice for businesses seeking flexibility in printing technologies.

All of the films announced by Avery Dennison Graphics Solutions have undergone extensive and comprehensive testing and are backed by the company’s long-established Integrated Component System (ICS) Warranty Program. Businesses can now enjoy the benefits of these versatile and high-performance vinyl films for their printing needs. These films are available through the authorised Avery Dennison Graphics Solutions distributors.  

For more information on the product, where to buy and to request samples, please visit https://avydn.co/3yCEyrP


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.  

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs, and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

Media contact
Kanika Jabalia
Avery Dennison