These are plastic end caps sealing each roll of Avery Dennison graphic materials. Traditionally, these end caps are discarded and would end up in landfills. Under the plastic end cap recycling program, these end caps would be diverted from landfills to create raw materials for new plastic-based products.

Avery Dennison Showcases Sustainability Solutions at PacPrint

Sneak Preview of New PVC-free Premium Digitally Printable Film

Melbourne, Australia, May 18, 2022 – Avery Dennison Graphics Solutions will showcase its latest sustainable graphics solutions at the upcoming PacPrint 2021 event between June 28 and July 1, 2022, at the Melbourne Convention & Exhibition Centre. 

“As a company committed to serving as a force for good both environmentally and socially, we want to spark conversations and actions that will advance the circular economy,” said David Newman, Senior Marketing Manager, Graphics Solutions, Asia Pacific, Avery Dennison. “At the upcoming event, we look forward to helping business visitors, partners, and customers in the industry learn and deploy our innovative sustainability-themed solutions or programs that reduce resource consumption or eliminate waste in the community.”

Avery Dennison will offer an exclusive preview of the SP 1504 Easy Apply™, the company’s new PVC-free premium digitally printable film just launched in Europe. Targeted to be launched in Australia and New Zealand later this year, this new Sustainable Print wrapping film is a new platform comprising premium PVC-free, highly conformable, and printable wrapping film that offers outstanding performance and environmental benefits. Combined with Avery Dennison’s Easy Apply adhesive technology, the new film delivers easy repositioning and bubble-free applications for even the most challenging 3D applications.

“We are excited to preview the SP 1504 Easy Apply premium film which garnered very positive customer reception at its European launch,” said Matthew Francis, Product Manager for Graphics Solutions, Australia and New Zealand, Avery Dennison. “This is a great opportunity for us to engage with business visitors about our new Sustainable Print solution. Due to disruptions in the global supply chain, however, we expect to launch the SP 1504 Easy Apply in ANZ later in 2022.”  

Other sustainability-themed solutions at PacPrint21 include the Avery Dennison Plastic End Cap Recycling Program, a new value chain for the graphics solutions industry, focusing on waste material generated in operational use. This program diverts discarded plastic waste to create raw materials for everyday products. Through this, businesses in the graphics solutions industry can take the right step in making sustainability an integral part of their daily operations.

For business users and installers in the ANZ region who are unable to visit Avery Dennison’s booth at PacPrint21, they can connect with their respective Avery Dennison representatives or email for discussions. Businesses and installers can also sign up to be an Avery Dennison [Insider] to receive priority news and alerts from the company directly. 

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture, and transportation markets. For more information, visit

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

Media contact

Chris Sherry
Avery Dennison