Unveiling the Future of Design: Avery Dennison and Golden Signage partner with INTI International College for a design competition

Lucknow Railways Branding, Avery Dennison Grey Gold Print FIlm

Celebrating a decade of design excellence, INTI Center of Art & Design (ICAD) at INTI International College Subang hosted an art competition called "The Glimpse of Genius," in collaboration with Avery Dennison and Golden Signage. The competition featured 30 students from various design disciplines including Graphic Design, Interior Design, Multimedia Design, and Fashion Design. They each contribute their innovative talents under the theme "A Decade of Designing Good and Beyond." To visually embody the theme, ICAD invited the creation of a compelling window display artwork. The winning design would showcase ICAD's philosophy, mission, and achievements over the past decade and communicate the faculty's dedication to social responsibility, sustainability, and innovative design. The aim was to be a visual narrative encapsulating ICAD's transformative journey and commitment to positive impact.

This competition served as a crucial bridge, connecting the vibrant talents of university students with the real industry, and offering a glimpse into a promising future where creativity thrives beyond academic worlds. The top 3 winners, selected through a panel discussion session involving Avery Dennison, Golden Signage, and ICAD, underscore the challenging decision-making process, as each design demonstrated an exceptional level of quality and innovation.

Bharat Gaurav Indian Railways Wrapping, Avery Dennison Digital print film

Avery Dennison played a crucial role in the competition, with the winning designs undergoing a transformative journey into digitally printed images for glass walls and doors. The ASEAN Avery Dennison Graphics Solutions Business Manager, Jeremy Wong, commented, "At Avery Dennison, we believe in the power of innovation to elevate design. It has been an honour to contribute to 'The Glimpse of Genius' and witness these imaginative designs come to life, showcasing the potential of our MPI 3980 Plus Matt Transparent for this competition." MPI 3980 Plus is a hybrid transparent film that can be used as a digital print film as well as a digital overlaminate film.

Bharat Gaurav Indian Railways Wrapping, Avery Dennison Digital print film

Golden Signage's Managing Director, Eugene Ching, expressed enthusiasm, stating, "We are thrilled to be a part of 'The Glimpse of Genius' art competition. Witnessing the ingenuity of these young designers has been truly inspiring. Golden Signage is committed to nurturing creativity and providing platforms for emerging talents in the design industry."

Bharat Gaurav Indian Railways Wrapping, Avery Dennison Digital print film

The INTI Center of Art & Design Dean of the Faculty, Ang Tong Yin, expressed pride in the students' achievements, stating, "ICAD at INTI International College Subang has played a pivotal role in shaping the creative minds of our students over the past decade. 'A Decade of Designing Good and Beyond' reflects our commitment to fostering excellence in design education, and we congratulate all the winners for their remarkable accomplishments." Adding excitement to the event, Nazifah Zahara Binti Maslan, the triumphant champion of the competition that brought dinosaurs to life through art, expressed her joy succinctly. She said, "Winning this competition is an exhilarating experience. Creating dinosaurs at work, immersed in art, was a unique take on the theme. It's a testament to the creativity fostered by INTI International College Subang. This victory means the world to me, and I am grateful for the opportunity to showcase my passion for design in such a unique way."

Bharat Gaurav Indian Railways Wrapping, Avery Dennison Digital print film

As the curtain falls on "The Glimpse of Genius," the collaboration between education and industry has unveiled a trove of creative brilliance and paved the way for a future where design and innovation intertwine seamlessly. Avery Dennison extends its congratulations to all participants for their outstanding work. Each design showcased remarkable talent and dedication, truly exemplifying a job well executed.