Melbourne, Australia, February 21, 2018 – Avery Dennison today introduces four new pastel colours of Supreme Wrapping™ Films designed to personalise and refresh the car’s appearance with a cool new fashion look.

Launched across Australia and New Zealand region, the distinctive pastel tones celebrate the vintage beauty of iconic American muscle cars - two-door high-performance vehicles - in the sixties. The new colours in gloss film are Light Pistachio, Cloudy Blue, Sea Breeze Blue and Smoky Blue.

“These soft, pastel colours were inspired by the classic muscle cars – gleamingly cool yet powerful and tough,” said Jordan Leach, business manager for Avery Dennison Graphics Solutions in Australia and New Zealand. “These pastels are perfect for car installers and enthusiasts looking to achieve an arresting impact.”

The Supreme Wrapping Film portfolio includes more than 100 colours and finishes.  Best-in-class performance and easy installation are offered by Easy Apply RS™ air egress technology – Supreme Wrapping Films can be repositioned easily during application, for bubble-free results.

View our full range of wrapping films.

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About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

Media Contact:

Sui-Ching Low
suiching.low@ap.averydennison.com
+65 6430 7075