Avery Dennison Introduces New Generation Digital Cast Films MPI™ 1104

(PLACE OF RELEASE), October 30, 2015 — Avery Dennison is adding to its Digital Cast Films range with a new MPI™ 1104 Cast Films Series. These high performance materials are designed to meet growing demand for quick-change graphics and messaging for vehicle and architectural solutions.

According to Pravin Krishnan, segment marketing director, Avery Dennison Graphics Solutions, Asia Pacific, “Avery Dennison MPI 1104 Cast Films opens up vibrant and creative possibilities, with outstanding print performance, fast application speeds and the premium end results that come with Easy Apply™ adhesive technology.”

Daniel Martinez van der Lem, an applicator from Stick it in the Netherlands notes that, “This material printed superbly – the colours were bolder, deeper and better! Lower initial tack was a big bonus, because we were able to go back and lift the vinyl, then re-apply it easily. It saved a lot of time, and there is no doubt that wrap speed and ease of application are better with MPI 1104.”

Outstanding printability, with consistently high image ‘pop’, is seen across all print platforms – UV, solvent, eco-solvent and latex inks. The films give more vibrant colours and an outstanding gloss level, helped by a grey adhesive for optimal opacity.

Application times for the MPI 1104 are typically up to 10% shorter than similar competitor products and up to 15% shorter with MPI 1104 Easy Apply. The special Easy Apply™ technology allows incision-free and primer-free application on deep corrugations.

Superb 3D conformability completes the picture, allowing applicators to cover many different 3D shapes and curves across demanding fleet graphics, customized private vehicles and architectural solutions.

Pravin adds that the new material has created significant performance benefits for converters, installers and end users alike:

“Creativity in graphics is enabled by great image quality and high visual impact. MPI 1104 offers outstanding digital print on all major platforms. The reliable image ‘pop’ offered by this new generation – and their sheer versatility during application – takes things to the next level. Customers also get exceptional conformability, and great durability for outdoor applications. All of this is supported by our ICS Performance Guarantee.”

More information on the Avery Dennison MPI 1104 can be found at www.graphicsap.averydennison.com


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.3 billion in 2014. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

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Angeline Chong


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