Avery Dennison® Introduces the Next Generation Digital Wrapping Solution with MPI 1105 Easy Apply RS™ and DOL 6460 High Gloss Overlaminate

(Melbourne, Australia), April 5, 2016 – Avery Dennison is enhancing its range of vehicle wrapping films with the introduction of MPI 1105 Easy Apply RS™ cast film and DOL 6460 High Gloss overlaminate film. Both new product offerings have been developed to meet growing demand for vibrant color reproduction, as well as easier and faster application, and now with an extended warranty for horizontal surfaces on vehicles. When used in tandem, they deliver the ultimate wrapping solution.

According to David Newman, senior product manager, Avery Dennison Graphics Solutions, South Asia Pacific and Sub-Sahara Africa, “The excellent printability of MPI 1105 Easy Apply RS™ across a wide range of digital inkjet printing platforms, including Latex, UV curable, solvent and eco-solvent inks, results in eye-catching graphics that make strong statements for personal vehicles and powerful branding platforms for commercial fleet vehicles. It is also ideal for interior and exterior signage that requires an optimal combination of print quality and durability.”

Installers will continue to benefit from the Easy Apply RS™ technology and inherent air-egress capability for bubble free application. Aided by low initial tack that allows sliding and repositioning the film into place for exact graphics alignment, and provides exceptional 3D conformability even on surfaces with challenging corrugations and curves.

For peak performance, MPI 1105 Easy Apply RS™ is optimized for use with the new DOL 6460 High Gloss clear polyurethane overlaminate providing a two year horizontal warranty in Australia and New Zealand. Together, these complementary products deliver stunning image quality, automotive paint-like high gloss, and increased resistance to scratching, abrasion, stone damage and weathering.

For more information on Avery Dennison MPI 1105 Easy Apply RS™ and DOL 6460 High Gloss, refer to the Product Page.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

Media Contact:

Sui-Ching Low


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