[PLACE OF RELEASE] – August 30, 2015 – Avery Dennison Graphics Solutions announced today the launch of the Decorative Architectural Film portfolio in major Asia-Pacific markets including South Africa. The new product is designed especially for interior spaces and comes in an extensive selection of elegant finishes and colours.
“More architects and interior designers are looking for solutions to deliver sophisticated design styles on limited budgets,” said Pravin Krishnan, segment marketing director, Avery Dennison Graphics Solutions, Asia Pacific. “The new Decorative Architectural Film portfolio provides these professionals with a welcome alternative to traditional materials that is both cost-effective and aesthetically pleasing.”
The extensive selection of finishes in the launch range of Decorative Architectural Film includes realistic textured wood-grain surfaces that are almost visibly indistinguishable from wood veneer, together with on-trend and classic colours. Applied liberally across entire walls or sparingly on feature walls and panels, they can create instant ambience in an otherwise neutral space.
Avery Dennison Decorative Architectural Film shows superior conformability on irregular surfaces, and adheres well to all common substrates after the application of a water- or solvent-based primer. Having a good resistance to scratching, stain and water, it performs well in high humidity areas. Furthermore, it is easy to clean with mild detergent wipes, and requires no special maintenance. Selected finishes possess antibacterial properties that have been proven effective in curtailing escherichia coli, yellow staphylococcus, and MRSA bacteria.
“Durability, functionality and beauty aside, speed and ease of application make our Decorative Architectural Film a highly attractive option in an industry where timely completion of projects is of utmost importance,” said Pravin Krishnan.
Avery Dennison Decorative Architectural Film is ideal for applying on interior walls, ceilings, doors, pillars, elevators and counters. Hotels, commercial buildings and public spaces, where there is a critical need to minimise downtime during refurbishments and renovations, all stand to benefit from this new product.
More information on Avery Dennison Decorative Architectural Film, including a product data sheet, product overview and range catalogue, can be found at graphicsap.averydennison.com/interior
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014. Learn more at www.averydennison.com.
A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.
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