Custom Wrap Turns Old Van Into Hot Wheels For Hot Food

Melbourne, Australia, 21 November 2018 – What happens when the world’s leading wrap trainer and a two-time global Avery Dennison Wrap King meet? They transformed an old van used by volunteers of a local charitable organisation into a set of hot wheels to grab attention on the road!

Justin Pate of The Wrap Institute in the United States and wrap installers from Exotic Graphix transformed an old van for The Big Umbrella Foundation at a live wrap show on Saturday, 17 November 2018, in Carrum Downs, Victoria. This van, which had ferried more than 22,000 volunteers over 8 years to deliver hot meals to the homeless living in Melbourne, will continue to be used for delivery but was in need of a new look.

“The TWI Live event was extra special to do in Melbourne as it gave me an opportunity to work with Nick Caminiti and his crew at Exotic Graphics. It was great to let people see the transformational power of wraps in realtime as well as have the final wrap be for a good cause. To see how happy The Big Umbrella were to essentially get a brand "new van" was priceless. Huge thanks to Avery Dennison and Graphic Art Mart for collaborating on this event and I hope to do it again next time I’m in Australia or New Zealand!” said Justin Pate who was in Melbourne, his first stop in Australia for his 2018 Advanced Wrapping Workshops across Australia/New Zealand region. On this tour, Pate will conduct 10 workshops targeted at helping experienced wrap installers sharpen their skills and share his proven Universal Graphic Installation System (UGIS).

“What a great result bringing our van to life! We will definitely be the talk of the street now!” exclaimed Lucy Alasso, volunteer, The Big Umbrella Foundation, a volunteer-operated based in Australia that works locally and overseas to address issues impacting marginalised people. “This will make a difference to being noticed and getting more volunteers and supporters on board. We can't thank Avery Dennison enough for this opportunity and for introducing us to the amazing Justin Pate and talented guys at Exotic Graphix along with Graphic Art Mart’s support!

The design for this wrap was specially created by two-time Avery Dennison King of the Wrap World Nick Caminiti who also offered the use of his workshop in Carrums Down for this live wrap session. “It was an awesome opportunity to work with Justin and on such a worthy cause too. We’re grateful to have the opportunity to pay it forward with The Big Umbrella just doing what we love best!” said Caminiti.

Avery Dennison® Supreme Wrapping™ Film the MPI 1105™ Easy Apply RS Supercast Digital film, the DOL 1480Z Gloss Film and the newly launched V-4000 Premium Reflective Film were used for this wrap installation which took about six hours. View all our car wrap films.

Valued at approximately about $10,000, this charity wrap event was made possible with the sponsorship from Avery Dennison and Exotic Graphix. An additional $520 of cash donations were contributed by both Avery Dennison and event attendees to The Big Umbrella Foundation to provide hot meals for the homeless in Melbourne.

“It was great to see the two industry experts at work on one project,” said Jordan Leach, Senior Business Manager, Avery Dennison Graphic Solutions in Australia and New Zealand. “This isn’t something that can happen any day and we’re indeed proud to have made it happen in collaboration with our valued partners. We’re even happier to have been able to contribute towards the needs of our local communities and shine the spotlight on the excellent work by The Big Umbrella and their volunteers here.”

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About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were US$6.6 billion. Learn more at

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.


Sui-Ching Low
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