Avery Dennison announces Grafico Group as continental winner in "Wrap Like a King" 2021 Competition

Melbourne-based design, print and signage expert crowned Continental Winner for APAC Region

Melbourne, Australia, 17 January 2022 – On a global stage open to professional vehicle wrap installers from more than 40 countries worldwide, “Faure Le Page” Lamborghini Huracan project by Grafico Group emerged as the Asia Pacific Continental Winner of Avery Dennison’s prestigious global “Wrap Like A King” 2021 Competition. 

After a year’s break in 2020 due to the pandemic, the popular annual Wrap Like A King Competition returned in 2021 with a few adjustments to the competition structure and prizes to offer a more rewarding experience for participants. Wrap installers had the opportunity to submit their best full print or colour change car wrapping projects, and the international judging panel selected winners from 12 regions across Europe, North America, and Asia Pacific, and just 3 Continental winners from amongst those Regional winners in the final round. 

The combined 2021 prize packages for Regional and Continental winners exceeded $30,000. Each Continental winner was also invited to select a charity to receive a $1000 donation in their name.

A Rewarding Experience

“We are ecstatic!” exclaimed Damian Corney, Founder and Creative Director of the Melbourne-based design, print, and signage expert Grafico Group. “This win, amidst the ongoing pandemic, is especially rewarding considering the time and circumstances behind the project. Our design, production, and installation team members used Avery Dennison vehicle wrap solutions to transform a supercar into a head-turning vehicle that proudly reflects the House of Fauré Le Page brand qualities.”

The Grafico team used the Avery Dennison MPI 1105 Easy Apply RS Cast Digital film; a premium high-gloss cast film with superior 3D conformability, stunning printability, and maximum durability for complex surfaces with curves and recesses, for a smooth, seamless application of the Fauré Le Page design onto the aerodynamic curves of the Lamborghini. The team added Avery Dennison 1480Z Matte, a matte clear conformable cast overlaminate, over the wrap for maximum UV and weathering protection for the printed graphics.

For its win, Grafico has nominated Charity Drive Days, a Registered Charity Association run by car enthusiasts that want to make a difference by raising funds for people in need, to receive the $1000 donation in its name. 

“Grafico has been working with Charity Drive Days for many years now,” explained Damian. “We have been involved with many of the charity’s events over the years and together we have helped raise millions of dollars for worthy causes such as those providing daily support for children and families living with cancer. In these pandemic times, I know that the charity will be very grateful for this donation, and we are happy to have made this happen with our win as the Asia Pacific Continental Wrap King for 2021.” 

Coveted Prize in the Global Vehicle Wrap Industry

“Congratulations to the team at Grafico on their well-deserved success!” said Jordan Leach, Business Director, Graphics Solutions, Australia/New Zealand (ANZ) and Southeast Asia (ASEAN), Avery Dennison. “The international panel of judges for this year’s Wrap Like A King were unanimous in their vote for Grafico’s ‘Faure Le Page’ Lamborghini Huracan project, giving it high scores for visual transformation, production quality, skill of installation, stunning street appeal, and creative design.” 

The Wrap Like A King 2021 Competition officially ran from September 1 to October 31, and the winners finalised in November 2021. The three final Continental winners of Wrap Like A King 2021 were “Faure Le Page” Lamborghini Huracan project by Grafico Group for the Asia Pacific Region, “The Goddess – La Dea” project by Wraproad for Europe, and “ColossXL” project by Colossal Motorsports for America. 

All Continental winners will receive a prize pack worth over $3,000 which includes a Continent Winner Trophy, Wrap Like A King swag, gift vouchers, a Vlog kit, banner stand display, and Avery Dennison social media exposure. 

“Wrap like a King is one of the most coveted titles in the global vehicle wrap industry. Through this competition, the installers get the opportunity to showcase their best work and gain fame and recognition from their peers across the globe,” said David Newman, Senior Marketing Manager, Asia Pacific, Avery Dennison. 

About Avery Dennison

Avery Dennison Corporation (NYSE:AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com. 

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture, and transportation markets. For more information, visit graphicsap.averydennison.com. 

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

Media contact

Kanika Jabalia
Avery Dennison