Magic Street Graphics

street graphics

Jiangsu Shidai & Shengyuan Digital Printing and Imaging Solutions is a digital printing center that is funded by Nanjing Daily and Hangzhou Daily. When the business opened recently on Xinan Culture Street in Nanjin, the Avery Dennison GRS China team provided a total solution for the new shop, including signage, exterior and interior decoration. 

In order to attract more consumers, Shidai & Shengyuan planned to launch a special program at the opening ceremony. They wanted to apply a large 3-D image onto the concrete floor outside the shop, so that customers could take pictures of the image and have them printed immediately. 

To ensure an ideal result, the GRS team recommended the magic street graphics film for the rough floor substrate. As it was the first time this product had been used in China, the applicators had no experience in handling the material. However, this problem was easily solved when the GRS China sale & marketing team provided on-site training and then worked alongside the applicators to ensure the job progressed smoothly. Together, they finished the application within 2.5 hours and the 7m x 7m graphic adhered to the concrete substrate perfectly. 

The eye-catching 3-D image presents a strong visual impression to passersby, and the end user, Shidai & Shengyuan, is very satisfied with both the product quality and the service provided by the GRS team. They now intend to cooperate with Avery Dennison on more projects in the future. 

Avery Dennison brings you more inspirations… To learn more about Avery street graphics film MPI 6121, please contact the Avery Dennison sale representative in your territory.