Impressed by the excellent product solutions and innovative technology that the company was able to provide, T&E Graphics approached Avery Dennison to discuss how they might work together.
Tokyo Drift Grand Prix racing provided an ideal opportunity for this collaboration. It is the fastest growing motor sport in Japan and is now going international. Avery Dennison supplied film for the first trial on the Vertex team’s racing cars, and submitted articles to Auto Parts magazine on vehicle wrapping using Supercast EZ RS technology. In addition, the company teamed up with T&E Graphics to hold wrapping demonstrations in the general show area at the Tokyo Drift Grand Prix, which was held in June.
These activities have helped T&E Graphics to build on the popular vehicle personalization trend in Japan. Customers and brand owners across the country are excited about the possibilities generated by this new market. And many are now discovering the benefits of working with Avery Dennison – quality products, innovative technology and value-added technical services such as the Applicator Training course.