HP Scitex use Avery Dennison MPI films to showcase graphic brilliance on a large scale
HP Scitex in Israel created a visual medley of internal and external graphics to showcase what’s possible with high-quality large-format printers and Avery Dennison MPI films.
The Netanya headquarters building for HP Scitex, is surprising and delighting visitors with bright, colourful graphics covering the front exterior of its main reception and office building.
Once inside reception, HP have printed a variety of graphics and installed them on variable surfaces to demonstrate the impact digitally-printed graphics can have on the look and feel of a building and its internal and external spaces.
The exhibit illustrates the extensive effects possible in an architectural décor, interior design and corporate identity context, with HP Scitex-printed Avery MPI films, and the right overlaminate.
Inside there are lively graphics on the floor, reception façade, walls and windows. HP have used largely Avery MPI 1005 Supercast vinyl with Avery’s patented Easy Apply RS™ air egress adhesivetechnology, overlaminated with matte Avery DOL 1080.
For a number of transparent applications, glass-clear Avery MPI 1040 was used; whilst the floor decorations were printed using Avery MPI 2002 film and were overlaminated with Avery DOL 6100, providing protection and slip resistance.
All in all, this is an excellent demonstration of how the Avery MPI range and HP Scitex printers are perfect partners in creating high-quality, durable digital graphics for every location.