Avery Dennison Announces A New Recycling Program For The Graphics Solutions Industry

Melbourne, Australia, April 21, 2022 – Avery Dennison Graphics Solutions today announces a recycling program for the Australian graphics solutions industry that will divert discarded plastic waste to create raw materials for everyday products.

Working in collaboration with customers and partners, the Avery Dennison Plastic End Cap Recycling Program is a new value chain for the graphics solutions industry, focusing on waste material generated in operational use. Traditionally, the plastic end caps sealing each roll of Avery Dennison graphic materials are discarded and would end up in landfills. Under this program, there will be a process for aggregating the plastic end caps, safe collection and management of the waste, and processing this waste into raw materials to make new plastic-based products.

“Being a global leader in self-adhesive and specialty media for professional graphics providers and designers, Avery Dennison Graphics Solutions is working hard to drive change in our industry,” said David Newman, Senior Marketing Manager, Graphics Solutions, Asia Pacific, Avery Dennison. “Australia is the first market for our plastic end cap recycling program. We aim to make this a success and offer it in more markets across the South Asia Pacific region.”

The plastic end cap recycling program is a response to growing customers’ demand for sustainability. Last year, Avery Dennison conducted customer interviews across multiple markets in Australia and New Zealand (ANZ), Southeast Asia, and South Asia. Over 85% of the participants said that sustainability is a critical business priority.

“Today’s announcement offers the pathway for local businesses such as converters and printers using Avery Dennison’s products to advance the circular economy,” said Jordan Leach, Business Director, Graphics Solutions, ANZ and ASEAN, Avery Dennison. “By participating in this recycling program, businesses large and small in the graphics solutions industry will be taking the right step in making sustainability an integral part of their daily operations.”