Avery Dennison Launches New Digital Print Solutions

Print and Overlaminate Films for Versatility, Easy Installation and Sharp Print Performance

Melbourne, Australia, March 2, 2022 – Avery Dennison Graphics Solutions has today launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles, quickly and easily.

The new Avery Dennison MPI 2904 Easy Apply™ is a smooth glossy, flexible vinyl film designed for vivid and high-quality digital print performance. It delivers great value for vibrant and creative applications with intermediate durability requirements, including; outdoor signage, wall murals, indoor and outdoor advertising, floor graphics, and even fleet vehicles with flat surfaces or simple curves. Complementing the MPI 2904 Easy Apply are the new Avery Dennison DOL 2960 Gloss and DOL 2980 Matte overlaminates that give users both improved handling efficiency and superior finished graphics. 

“With life returning to pre-pandemic norms, owners and managers of corporate offices and public spaces are eager to offer employees, customers and visitors refreshing new looks and experiences,” said David Newman, Senior Marketing Manager for Graphics Solutions in Asia Pacific, Avery Dennison. “This launch is the result of our focus on customers’ needs to reduce inventory and maximise application options. The MPI 2904 Easy Apply is a dependable solution for converters, designers and building owners to use for multiple applications quickly and easily.” 

“Our production teams were able to achieve sharp and smooth printing results with minimal fuss using the Avery Dennison MPI 2904 Easy Apply. It was a seamless process, and we have in fact used the MPI 2904 for a large client with confidence,” said Luke Parisella, Operations Manager, Image Box Group who was one of the early adopters of the new product. 

Using the new MPI 2904 Easy Apply film along with either the DOL 2960 Gloss or DOL 2980 Matte overlaminate, business owners and managers can create exciting new possibilities such as remodelling workspaces for staff, reimagining spaces for shoppers and diners in hospitality, leisure and retail industries, or revitalised branding on fleet vehicles, all within a short timeframe. With Easy Apply™ adhesive technology, the new MPI 2904 has air egress channels to easily eliminate bubbles and wrinkles during application. 

The films have undergone extensive and comprehensive testing and are backed by the company’s long-established Integrated Component System (ICS) Warranty Program. All of the films announced today are available through the authorised Avery Dennison Graphics Solutions distributors.

About Avery Dennison

Avery Dennison Corporation (NYSE:AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture, and transportation markets. For more information, visit graphicsap.averydennison.com

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

Media contact

Kanika Jabalia
Avery Dennison