Avery Dennison Announces New Technology And Advanced Performance For Supreme Wrapping™ Film | Avery Dennison | Graphics

Avery Dennison Announces New Technology And Advanced Performance For Supreme Wrapping™ Film

Marks Launch with Rugged Range and Sleek Satin Collections for Australia and New Zealand

Melbourne, Australia, March 30, 2021 – Avery Dennison Graphics Solutions today marks the launch of the newly upgraded Supreme Wrapping Film with twelve new colours in its Rugged Range and Sleek Satin collections.

The company’s premium range of vehicle wraps, Supreme Wrapping Film, has undergone significant development to its formulation and construction. After rigorous testing and evaluation for the Australian and New Zealand environmental conditions, Avery Dennison is announcing its enhanced performance with greater environmental resistance and enhanced durability. The warranty on gloss, satin and extreme textures films are increased by up to 300 per cent to reflect their durability. 

To mark the upgrade, Avery Dennison has launched the Rugged Range and Sleek Satin collections featuring 12 on-trend colour options for vehicle owners to customise their car according to their personal preferences or styles. 

The Rugged Range comprises four unique films that will give a distinctive tough textured finish to vehicles without the permanent application. The new colours are Rugged Bedrock Grey, Rugged Combat Green, Rugged Marsh Green and Rugged Onyx Black.

The Sleek Satin collection comprises eight new additions to the company’s already extensive range of satin finishes, six of which are matched to popular matte versions. The matches are Satin Charcoal Metallic, Satin Gunmetal Metallic, Satin Blue Metallic, Satin Dark Grey, Satin Anthracite Metallic, and Satin Olive Green. Two completely new additions are Satin White Snow Pearlescent and Satin Dark Grey Metallic.

“Today’s announcement of product enhancements and new collections speaks of our strength as a materials science company,” said Chris Sherry, Senior Product Manager for Avery Dennison Graphics Solutions in Australia and New Zealand. “Our team is constantly pushing the frontiers of technology to set the industry’s highest standards for performance, durability and style options. We are confident of our supercharged durability and are excited to extend the warranty for selected Supreme Wrapping Film finishes.”

Avery Dennison Supreme Wrapping Film Rugged Range and Sleek Satin Collection can be viewed online by using the Car Visualizer Tool at graphicsap.averydennison.com

The Supreme Wrapping Film SW900 is Avery Dennison’s premium car wrap with patented Easy Apply RS™ technology for faster and smoother application. For the full range of Automotive Aftermarket solutions, please visit graphicsap.averydennison.com.

 

 

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com. 

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.  

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

 

Media contact

Elle Cheng
Avery Dennison
Elle.cheng@ap.averydennion.com