Deena Baker-Nel | Avery Dennison | Graphics

Deena Baker-Nel

Vice President, Human Resources, Label and Graphic Materials

Deena Baker-Nel is responsible for shaping and executing people strategies that ensure Avery Dennison has an inspired, engaged workforce, a robust talent pipeline and that the company is actively involved in the communities in which employees live and work.

Deena has more than 20 years of human resources experience and more than 12 years experience at Avery Dennison. Prior to joining the company, Deena held a number of HR and other leadership positions, in conjunction with three international assignments (two in London and one in Johannesburg).

Deena earned her bachelor’s degree in psychology from Ohio University in Athens, Ohio and master’s degree in counseling from West Virginia University in Morgantown, West Virginia.

Deena is based in The Netherlands.

We asked Deena:

What inspires you?
The ambition of so many to be their best and to serve others.

If you could live anywhere in the world, where would it be and why?
I’d split my time between London (friends, culture), Cape Town (family, wine, climate), and Southern California (friends, climate) and spend the remaining three months traveling, exploring different parts of Asia (culture).

Other than spending time with friends and family, what do you do in your spare time?
I like to power walk, organize and work on projects. I’ve just finished a family photo scanning project and am in progress with an ancestry project, with special emphasis on my Italian family.