(Australia, Melbourne), November 2, 2017 – Avery Dennison Graphics Solutions announced today that Lei’d Low by Nick Caminiti, car wrap installer at Exotic Graphix from Australia, was named the King of the Wrap World in the “Wrap Like a King” Challenge at the 2017 SEMA Show, Las Vegas, Nevada. Caminiti competed against 158 other installers from 19 countries around the world to earn the title of “King of the Wrap World” for 2017 once again.
“Winning a second Wrap Like a King title in a row is an incredible feeling, and we’re truly honoured to accept the title of King of the Wrap World from Avery Dennison,” said Caminiti. “We knew the field would be gunning for the Exotic Graphix team after our success last year, but we put in the work and came out on top against a really accomplished field.”
Caminiti used Avery Dennison® Supreme Wrapping™ Film Diamond Silver and MPI 1105 with DOL 6460 overlaminate to complete his entry in the Challenge. Lei’d Low is a 1963 Volkswagen Beetle with a Hawaiian surf theme. It features three-dimensional, embossed wood effects created with vinyl film, as well as a fully templated vinyl wrap that replicates a 1960’s-inspired paint job. Other points of interest include a wrapped steering wheel, a holographic visor and custom offset wheels.
A panel of international industry judges chose the King of the Wrap World, as well as Regional Wrap Kings and the first-ever Continent Wrap Kings from North America, Europe, North Asia and Australia and New Zealand. The 2017 Challenge judges include Justin Pate, Molly Waters, Myles Kovacs, Peter Wright, Jun Kinoshita, Stefan Ude, Anders Prates and Jurriaan de Vries.
“All of the region and continent winning wraps in 2017 took extraordinary skill, so the ultimate king had to be decided by a very slim margin,” said Peter Wright, Wrap Like a King judge and technical marketing manager, Avery Dennison Graphics Solutions, Australia/New Zealand. “The craftsmanship that we saw from the entirety of this year’s field was the most impressive yet, and our expectations will only continue to grow with the number of talented installers there are across the world.”
The judges evaluated 159 total submissions based on the criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.
Caminiti’s King of the Wrap World prize package includes a three-night stay in Las Vegas to attend the SEMA show, a 67” Race Ramp and Wrap Like a King swag. In addition, he will receive a US$1,000 cash prize, a King of the Wrap World trophy and almost US$1,000 worth of marketing support from Avery Dennison, including Facebook® ads, exposure on the Avery Dennison Graphics Solutions website and a print ad in a trade show publication.
All of the 2017 Wrap Like a King entries can be found on www.wraplikeaking.com. Wrap installers can learn more about Avery Dennison Supreme Wrapping Film™ or digital supercast films via graphicsap.averydennison.com. Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com.
# # #
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.
A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisongrsanz, to stay up to date with all our news.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.
+65 6430 7075